Wolfgang Klauke to launch new B2B brand worldwide
Sulzbach/Germany, 25th October 2011. eGENTIC GmbH in Sulzbach, near Frankfurt am Main, has now instated Wolfgang Klauke, 39, to be the new Press Officer and “Chief of International Communication”. As leading global provider of data collection (lead generation), eGENTIC ‘s objective is to establish new communication skills in the year of its 10th anniversary. One of Klauke’s first tasks is repositioning the various business segments and to build up a new B2B brand, that is due to be launched at the beginning of 2012. As well as improving company image and brand awareness, Klauke’s new roll also involves the optimization of internal communication between eGENTIC ‘s 200 employees and the 30 countries they are present in.
“Reliable, constantly successful and legally safe lead generation, has become the main pillar of sales for many industry sectors worldwide. However many still take a neutral interest in this fact. Our target is to try to expand the discussion about both the economic and data protection aspects of data collection and marketing to new groups of interest.”, says Henning Munte, Managing Director at eGENTIC GmbH. “We are pleased to have Wolfgang Klauke on board, an experienced expert in this field who will help us to achieve the goals that we have set”.
Wolfgang Klaukes previous role was Spokesman and Chief of Communication for Fitness First Germany GmbH, previously Fitness Company Freizeitanlagen GmbH, where he worked for over 3 years. His position in Fitness First involved internal and external communications, as well as being responsible for the communication of the companies re-branding in 2009.
eGENTIC – The Company
eGENTIC was founded in 2001 as a free lottery site. Today the company has more than 40 million registered users across 30 different countries and is the leader in lead generation for database marketing in Europe (as of 01.10.2011). The company is now officially international, having founded eGENTIC Asia Pacific Pte. Ltd in 2009, eGENTIC North America Corp in 2010 and eGENTIC Brasil Ltda. in 2011. According to Nielsen media research, eGENTIC is one of the largest spenders on online promotion.