In August 2012 the online lead generation specialist eGentic starts the wholly owned subsidiary SmartUp Venture GmbH. Objectives of the new company based in Sulzbach, near Frankfurt am Main, are the development, roll-out and operation of new digital business models. SmartUp Venture plans in-house developments as well as targeted acquisitions or investments. The company focuses on web, mobile and e-commerce. The first project will be a free online meta-comparison portal for electricity, gas and credit rates.

Olaf Emmerich (41, photo), the new Managing Director of the SmartUp Venture: “We have noticed an increasingly strong founder mentality in online business for several months now. It seems to be a good time for innovative ideas. Even within our international team there are always new business ideas, therefore we established an internal InnovationLab half a year ago. With our new company we want to take advantage of our own potential and market position and implement innovative ideas professionally and operate them sustainably.” Emmerich joined eGentic in 2010 and is Head of Business Development since 2011.